We offer Digital Media & Printing Services.

In House Fine Serigraph Printing, video & audio production to help SEO & Brand awareness.

Founder & CEO Joey Hiciano sought a positive route in life like anyone. Having been exposed to street fashion throughout his coming of age as well as envisioning an outlet for creative expression, Joey founded Stay Positive Brand in 2010. He enlisted culture enthusiasts Marcos Castillo & Abner Nieves, DMV residents, to assist in manifesting SPB.

     The phrase Stay Positive can hold a number of different meanings. We feel that it doesn’t mean to completely ignore negativity but to remain optimistic & perseverant in the face of adversity, as well as primarily focusing on the positive side of experiences, situations and people. No matter where they are in life, everyone can benefit from positivity.


  Today the team members of SPB each bring their own diverse and unique interests, backgrounds, and personalities into helping create positive expressive lifestyle products that exude quality, functionality & at times unconventionality.

Let us help your brand stay positive !



Portraits by Sarah Deragon

Jared Gordon

Partner, Architecture

Tessa Cortes

Partner, Operations

Mikael Lindberg

Partner, Design


Associates & Staff

Eduardo Page
Senior Architect

Nina Bennett

Claribel Conroy

Caleb Romero
Senior Designer

Jamie Harris
Senior Designer

Traci Greene

Ana Nikolaidis

Michele Kovacs

Lucas Fletcher

Amir Thakur
Business Development

Santiago Roy
Business Development

Odell Tyner
Business Development

Tom Hogan
IT Manager

Angelica Erickson
Office Manager